The Sales Playbook
Inspire and empower others to take decisive action.
The operating system for the VGC sales team. Our principles, our processes and the people we sell to — in one place, designed to be picked up mid-deal and put to work.
Edition 01·Internal use·2026
Contents
Three sections, one playbook.
03 chapters
01
Principles
Our sales culture, market, solution and the metrics we measure ourselves against. Use this to shape messaging and campaigns.
Open chapter
02
Processes
The engine room: end-to-end sales process, prospecting plan, sales meeting frameworks and the negotiation playbook.
Open chapter
03
Personas
Our ideal client personas, each with persona-specific copy, hooks and talk tracks for sharper outreach.
Open chapter
Definition
What we mean by sales.
To inspire and empower others to take decisive action.