Personas

Three buyers, three playbooks.

Our ideal client personas, each with persona-specific copy, hooks and frameworks. Inferred from the white-collar permanent hiring market across construction and infrastructure — refine based on the actual buyers VGC engages.

Hiring Manager (Operations)

Operations Director, Project Director, Head of Delivery. Owns programme delivery, judged on team capacity and project margin.

Open chapter

Talent / HR Lead

Head of Talent, TA Manager, HR Director. Owns hiring or sponsors it. Judged on time-to-hire, cost, quality and retention.

Open chapter

MD / Founder

MD, CEO, Founder, Owner. Final budget holder. Sponsors a hiring transformation when the commercial case is clear.

Open chapter